What's Unique About It?

Anything that we create and deliver ought to have something unique about it.

At least, unique at first.

Unique until it’s not.

Unique until someone strips it away.

Unique until it becomes the new norm.

In the pursuit of better, we need to create more work that’s unique, if only slightly.

Unique drip by unique drip, our work can change the culture.

Stay Positive & See You At The Edge

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.

What’s Unique About It?