What’s Worthy Of My Customer?

Garth Beyer

Treat different people differently.

Not every brand you represent can appeal to the same people in the same way.

Bernadette Jiwa encourages marketers and business owners to ask “Is this product or service worthy of my customer and why?” at every point possible.

While, like me, you may want to say every customer of every brand deserves the best of the best, “the best” of one is not the same as “the best” of another. Our worldview is not their worldview.

Something wouldn’t be right about McDonalds providing wine and a croissant with their McNuggets.

There are a lot of remarkable marketing ideas, ways to over-deliver, ways to improve a product or service, but they don’t work if the product or service isn’t worthy of the customer or we can’t answer why they would care.

 

Stay Positive & Food For Thought

Garth Beyer
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