I toured a businesses establishment yesterday and listened to one of the founders tell the story of her and her husband’s business.
It went in this order: Date they pursued their dreams, how they got the funding, their philosophy for being in business and how they’re acting on that philosophy.
It was a short story. No longer than 5 minutes.
After, guests were going up to her complimenting her on the philosophy.
It made me wonder: How many loyalists did she just create?
It’s also worth noting that when she shared how she’s acting on the philosophy, she also shared how she has very little respect for other businesses that don’t hold a similar philosophy. She not only defined who the “insiders” were, but distinctly showcased who the “outsiders” were.
Have you?
Stay Positive & Own Your Philosophy
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