Polishing the work is always faster than we think it will be.
Doing the work is always quicker than we anticipate.
Preparing the work is when it actually takes longer than we think.
Brewers spend more time cleaning and preparing than they do brewing. Painters, too. Same with product developers. And, you know, just about any project that is meaningful.
Stay Positive & Better Start Early (Read: now)
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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