It’s about the money when the price helps us tell a story to ourselves. Maybe we feel our status is increased if we buy a higher priced wine.
It’s not about the money when we feel like what we’re buying comes at a bargain. Maybe we value the story we get to share about the sustainable product we bought means so much to us and those we will share the story with.
Imagine three people with the same income. One might buy a more expensive service. The other might buy a cheaper service. The third might not buy the service at all.
What they buy – or don’t – doesn’t have anything to do with whether they can afford it; it has everything to do with the story they tell themselves about it.
The best way to nail pricing is to ensure it aligns with the story people are telling about their purchase (after you know you’ll turn profit, of course).
Stay Positive & It’s The Stories That Matter Most
Photo credit
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