Best case scenario, demand meets supply and supply meets demand–a perfect cycle.
More often than not, there’s too much supply and not enough demand.
So we drum up the marketing, shout louder and find ways to get in front of anybody.
In the short-term you might get enough people in the door, but now you’ve caused a frenzy of panic and your supply ceases to meet the demand.
What then?
It pays to market a product, it pays to be ready if no one comes knocking, it pays to have a game plan to deal with your endless supply–a lot of time and attention are put on these elements.
But, it pays far more to be ready for when your supply can’t meet demand.
What do you do or say or give when the appetizer trays are empty and people are in line waiting?
What do you say when someone’s waiting 10 minutes for a beer?
What do you say when the product is backordered?
Those are important moments.
Stay Positive & “Sorry” Isn’t Gonna Cut It
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Worse yet, is “Sorry, we didn’t anticipate this.” Wait … you didn’t anticipate succeeding?
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