It’s worth pondering what you get out of a transaction beside money.
In addition to the sale, what do you learn?
Why not validate your business and ask what need the item is fulfilling in the customer?
Why don’t you note what each customer is wearing and find a trend?
Every transaction is an opportunity to learn more, to get a level deeper in knowing who your target is. When you merely scan an item and start thinking about the next person you need to scan an item for, you’re missing out on your opportunity to have a stronger marketing strategy.
Stay Positive & ABL (Always Be Learning)
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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