When Your Client Doesn’t Know What They Want

Garth Beyer

I’m guilty of asking a couple designer friends of mine to make me something for my website that is sharp or to make something standout. What does that even mean? There’s no sense of direction, no working visual ques for them to work from. Some of the best desginers can take Comic Sans and make it look sharp, but I’m telling you that’s not what anyone wants.

Thing is. It’s not the client’s problem anymore to communicate exactly what they want. It’s your job to give them, not just what they say they want (or what they think they want), but what they will be impressed by. After all, you’re the artist. Right?

The real question, then, is how do you deliver something the client says they want and still make it remarkable. That’s the crux of design, of PR, of art.

When a client doesn’t know exactly what they want or even if they do, it’s your job to overdeliver. That’s what you do. That’s what the client doesn’t realize they want.

Take every request to the extreme, to the crazy, and you’ll quickly discover exactly what every client wants.

Stay Positive & Remarkable Is Never What The Client Has In Mind
(it’s always something more)

Garth Beyer
Latest posts by Garth Beyer (see all)

Share A Response