When you’ve surrounded yourself with geeks, you know you’ve hit your passion, found the edge and dove deep into the hobby or work.
But, of course, it’s a small group and too many entrepreneurs get stuck thinking they are their smallest viable group to do business with.
They might make great friends, great resources, great givers of feedback, but geeks’ responsibility is to keep geeks geeking with them.
It’s not that their resistant to expansion, quite the opposite; they’re completely content with the size of tribe they are – they’re just happy to have other geeks with them regardless if it’s two or twenty.
By all means, fall into love with something to the point you become a geek, but if you’re seeking business growth, you’ll have to harness the power of the geeks to attract more.
Your smallest viable audience is bigger than you might think it is – and that’s a good thing.
Stay Positive & Geek It Up And Beyond
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