You can yell at a toddler to walk faster, but they’ll just walk slower. This is disconnected marketing at its finest. We pull people toward what we want instead of giving them the push they need to go where they want.
The boss tells her employee what she needs to bring to the presentation this afternoon instead of giving her the push to bring her best self, that it’s her moment to shine and that she’s got the gumption to do it.
Every smart marketer is always asking where the target wants to go (and why) and, more importantly, uses that knowledge to decide what to say, when to say it and exactly how to say it.
Marketing isn’t about finding the right way to say “Quickly. Let’s go!” It’s about listening and understanding why they would want to go there in the first place.
Stay Positive & Read Their Map, Not Yours
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