Marketing does not begin when someone in loafers says, “Let’s make a campaign.”
That is not marketing. That is a flare gun fired from a canoe already taking on water.
Marketing begins in the basement of the thing itself. In the guts. In the strange little workshop where somebody asks, “Is this worth making, or are we just adding another beige spoon to the corporate silverware drawer?”
Stay Positive & The Market Doesn’t Need A Firework; It Needs A Lighthouse
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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