If you’re ever unsure where to start, begin with the truth.
The truth of how the people you are trying to reach see the world.
The language they use. The perspective they carry. The opinions they hold tightly.
It’s easy to get lost in the story you want to tell.
It’s difficult to land in the story they want to hear.
But worth it. And it starts with the truth.
Stay Positive & Listen And Learn
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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