In a previous story, I noted that where you start really matters.
I used marketing to five year-olds for McDonald’s as an example of a poor place to start if you are actually passionate about the elderly being active.
I missed the opportunity to mention that poor places to start are often excellent places to excel, so long as you are adamant enough to withstand resistance and up to challenge of creating cultural change. For example, there is a push for McDonald’s to become a more healthy option – and to advertise as such.
I’ve mentioned a million times before that there is always room for improvement. You can decrease inequality, you can lower the number of obese people in the country, you can create cultural change from the bottom up.
It starts with saying no.
No to advertising unhealthy McDonald’s products to five year-olds.
It grows by saying “here’s a better idea.”
And having a plan to turn the idea into reality.
Stay Positive & Let Your Passion Fuel You, Not Your Food
Garth E. Beyer
Photo credit
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