Gifts are a sign of generosity, but a gift with a bow and ribbon is a sign that you care deeper – not about your status, but about the experience another will have.
There’s something different about opening a wrapped box than opening a wrapped box with a bow and ribbon.
There’s something different about pouring 8 ounces of wine into a stemware tulip glass than a mini paper dixie cup.
There’s something different about trying to sell a Ford that’s got rain marks on it than one that’s shiny from all angles.
Packaging matters. By the design, by the wrapping, by the words we use alongside the gift.
One might say everything surrounding the gift matters as much as the gift itself.
Stay Positive & How We Act On That Knowledge Makes All The Difference
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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