Where’s The Conflict

Garth Beyer

Find The Conflict

For any sort of marketing to work, there needs to be tension.

Consider any story you’ve remembered throughout the years from Peter Pan and Star Wars to family memories and your greatest educational triumphs–there was conflict happening in each.

The problem with a lot of advertising is it tries to get to happily ever after right away.

The irony is that for people to seek out a solution, you have to put the problem in the spotlight.

Parking assist doesn’t really matter to you or I until we’re faced with parking in a tight space. Here’s an ad that shows the problem. Far more effective than showing a car parking for you.

Consider where the conflict is in your marketing material, your brand story, your financials.

There is conflict, right?

 

Stay Positive & Now Leverage It

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Garth Beyer
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