The best kind of map is the one we draw for ourselves.
It gives us agency and offers us the flexibility to change it throughout – something we wouldn’t risk doing if it was a map someone else gave us.
The map we make removes fear and excuses we would otherwise use to keep us standing in place.
It also provides a drip campaign of fulfillment. At the end of the day, we can see our progress made and milestone(s) met.
We spend a lot of time looking and asking for maps when all we need to do is pick up a pen to draw our own.
Stay Positive & Give Your Agency Some Urgency
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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