Margins. White space. Breathing room. The hallway from here to there.
It all works to make an experience feel less cramped, less hostile, less crushed.
More square footage of space that will go “unused” may cost more, but “unused” – that’s simply an error in perspective. The space creates perceptional impact to those who see and walk through it.
Of course, there’s always a point where there margins are too big, there’s too much blank space and endless breathing room.
That’s why crafting any experience is an art and why short cuts don’t work.
Stay Positive & Craft Your Space
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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