Commodity goods will hang in for awhile, but they won’t thrive.
Not as much as the brands that find a network to tap into (or build) around the commodity, which, by extension, no longer makes it a commodity.
It’s only a matter of time before a competitor finds a way to connect their consumers to each other in a meaningful way.
Stay Positive & You Can Only Be In The Lead For So Long Sans Network
Photo credit
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- The Trap Is That It Works - July 6, 2026
- The Cure Feels Like The Crash - July 5, 2026
- You Can’t Miss Someone Who Emails You Every Tuesday - July 4, 2026
