Turns out people don’t look at the price sticker and then question the value of a product.
They look at a product (the design, the environment it’s in, who is selling it, if their friend has recommended it, what else is placed near it; they consider what people will think of them if they were to buy it, they imagine if it’s going to bring them joy, they wonder how it’s going to improve their life) AND THEN they find the price sticker.
As marketers, our work to craft a story that resonates starts long before a price is displayed and seen.
Which might beg the question of whether or not you should move your price sticker to buy yourself more time to connect.
Stay Positive & Show The Real Value
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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