Quickest way to keep a project moving or get client buy-in or to receive the greatest endorsements for your work is to provide relief to someone.
Maybe it’s the relief of status, that – thanks to you – they don’t have to worry about trying to be cooler, hipper or smarter than they are.
Maybe it’s the relief of no longer feeling lonely, that – thanks to you – they have a community to connect with, a partner in their adventure or a mentor they can reach out to any time.
Maybe it’s the relief of hunger, that – thanks to you – they don’t have to worry about what they’ll eat tonight, or worse, if they’ll eat tonight.
Some brands relieve you from the struggle of finding a significant other – Hey, Tinder.
Some brands relieve you from having to talk about the weather. Hey, Johnny Cupcakes.
Some brands relieve you from the fear of no longer acting like a child. Hey, Razor.
To put another spin on relief, think back to your favorite moments of a project or memories of a product. No doubt they provided a feeling of relief.
Stay Positive & What Will You Relieve?
Photo credit
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