Hiding competition will not prevent anyone from finding them.
In fact, mentioning them gives you an opportunity to share in a customer’s narrative.
What story are they telling themselves when they look for competitors? Are they looking for the cheapest? Are they looking for reasons why you’re more expensive? Are they looking for convenience? Are you answering their questions?
Your competitors can think to themselves “any press is good press” all they want.
In the meantime, you’ll be here connecting with your target.
Stay Positive & There’s No Sense In Hiding Your Competition
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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