Whatever you’re selling, your target is going to ask someone about you.
The CEO will ask her team.
The CFO will ask a competitor of theirs.
The potential user will ask their friends.
The best marketers know who the decision-maker is going to ask for feedback from. Now, can you imagine what conversation takes place if the person or group they are asking is completely in the dark of what your value proposition is and how it makes their lives easier.
It pays to know who the real decision-maker is. It pays even more to have marketed to those who that decision-maker will talk to prior to getting back to you.
Stay Positive & Smartly Widen The Net Of Your Marketing
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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