When someone walks through your agency, reviews your strategy plan, considers purchasing your product, can they answer this question?
Do they know who decided to have yellow lights instead of white lights in the chandelier? Do they know who decided to pitch magazine publications instead of Television news outlets?
Next, is that person accessible?
Ignorance is more rooted in not having a pathway for feedback to the person who made the decision than it is them not caring in the first place.
One of my colleagues sets the work flow up perfectly for the team. She says, “Garth, I want you to own this.” If anything were to go wrong, everyone knows who decided it and they have my contact info.
On the other hand, when I go to the bathroom and see the toilet paper isn’t on the right way or when I walk to the bank and I try pushing the door open when it’s meant to be pulled, who can I talk to about that?
In a world packed with designers and decision makers, are you making it clear to the customer, the viewer, the attendee, the visitor who decided X or Y or Z?
Stay Positive & Communicate Who Owns It And How To Reach Them
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