Getting air time as a brand can seem important.
But if you treat a brand like a person (because at the foundation of it, it’s all people anyway) how much of the talking would you want to listen to?
Imagine you’re at a table talking with a brand that’s not yours.
How much of the brand talking would you take until you walk away with clarity that they are there for themselves and not you?
It’s easy to fall into the trap of professing our facts and features, widgets and weavers, spirit and splendors, but it’s more important to do one thing above all else: ask questions so you can listen and have something real to act on.
Unless you’re branded as a professional speaker, it’s better to make sure others are doing more of the talking.
Plus, listening shows them that you care.
Stay Positive & We Need More Brands People To Care
Photo credit
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