Marketing can be broken down into two philosophies.
The first is marketing what you want the customer to do. This could be about pushing them or it could be about giving to them; but in the end, you’re guiding, leading, and, dare I say it, manipulating what they will do.
The other thinking is marketing what the customer wants to do. It’s working backward after understanding the customers’ intention. It’s less about vanity tactics and more about understanding the target and making it as easy for them to tell the story they want about themselves.
Both methods will work, but one is going to be more exhausting than the other.
Stay Positive & Not To Mention, One Is Exactly What The Customer Wants
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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