In the pursuit of making a dollar, we can often enable a mix of people to dictate what our brand is, says and stands for.
No doubt we ought to be recognizing a problem and providing a solution – not forcing a solution on people who don’t have the problem.
But there’s still dissonance between what we want our brand to stand for and the people that kind of brand attracts.
Without a clear (and unwavering) idea of what we stand for and the people who will stand behind that, we can attract a lot of people who will test our willpower, who will verbally abuse the brand and who will make you question why you got into business in the first place.
It’s not always about awareness and it’s definitely not only about making a dollar. Each of those happen, however, when we know who we want to attract – and design for that in the first place.
Stay Positive & So, Again, Who Is It Attracting?
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