Expertise is a treasure. Being a pro means that you’re the one they call when they need someone who knows X.
They call because it relieves their stress, takes the weight off their shoulders and puts the responsibility on someone who will make it better no matter what it takes – it’s their (your?) job.
Equally important to understand is who they won’t call.
They won’t call you if they think they can do X better. They won’t call if they are ignorant of the value of having an expert do the work.
This all means two things:
We can’t rest on our laurels when it comes to our work. We have to continuously strive to be better at what we do.
Second, we have to communicate our value. Whether that’s through testimonials or demonstrations or, yes, a little bragging.
No one is going to work toward convincing themselves they need an expert.
That’s on the expert to do.
Stay Positive & Stay Pro
Photo credit
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