A writer who applied for a copywriting position asked me what would be better to showcase in their portfolio, writing for medium A or writing for medium B.
No surprise, my answer was both.
In an effort to do the best by a client; we often decide on the better of two ideas. Two ideas, that, if both shared, there’s a chance both may be funded.
In trying to appeal the most to a customer, we can add this surprise element into the purchase journey or we can add that surprise element.
Though, putting both is will likely get the product talked about even more.
By all means, if one idea is a bad one. Lose it.
But if you’ve got two great ones…
Stay Positive & Double Whammy
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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