Why The Apologies?

Garth Beyer

It’s a problem of people’s.

There are only a handful of predicaments that will ignite an immediate response (positive or assertive) from me: if you’re complaining, if you’re being thankful, if you’re telling me about challenging the norms, and most regularly, if you’re apologizing.

Given the theme of my usual writing, you may assume that I am referring to apologies made by writers for not shipping their art, or someone apologizing for sending an email that is kind of like spam, or, the worst, just starting anything with an apology. In these cases, if you’re going to apologize, just don’t do whatever you’re going to apologize for. It just leaves a vituperative taste to your message.

Instead, filter your message, specify your audience, narrow your goal or your audience, do whatever it takes to not feel the need to initiate your message with an apology. Messages that start or even contain an apology (unless your Apple, apologizing for their version of maps), will rarely be efficacious. In most cases, if you can’t find a way to eliminate the apology, not doing anything is the best alternative.

But as I said, that’s not what I’m really referring to. The apologies that truly need to stop are the general ones, the off-brand apologies, the ones which lack insincerity. Have you heard these before or any similar to?

“I’m sorry, I’m just too busy.”

“It’s just not going to work, I’m sorry.”

“I’ve got to focus on myself, I’m sorry.”

Okay, maybe some of the apologies do have sincerity, but there is still no reason to apologize for, what the hipsters these days would call “doing you.” Our society has this preconception that we must apologize for doing things for ourselves, that if a decision we make that benefits us but clashes with someone else’s plans, we have to apologize.

I’m writing to tell you that you don’t.

 

Stay Positive & Please Yourself (There’s No Way You Can Please Everybody Else)

Garth E. Beyer

p.s. And this is why you don’t have to > My favorite concept and reason to quit saying sorry. It can be applied to anything, not just articles.

Garth Beyer
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