I’ve learned from a friend, founder of Bicad, that while the why, where, when, and how of a startup needs to stay the same, the what can often change. And that’s okay. It should…at first.
When you’re resistant to changing your what, you’re preventing yourself from growth, and ultimately success.
Many startups start with the mindset at being remarkable at one thing, their thing, and that’s it. The reality is as they grow and connect with others, clients will ask for different things.
The challenge of startups is to not stretch too thin by taking on whatever is asked, but at the same time not dispel the common needs of potential clients.
It’s much more difficult to instill a need than it is to fulfill a need that is already there.
Stay Positive & Find The Best What
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