A great question to ask when considering a new touch point in your marketing plan.
And not just generally speaking, but specifically.
Will the person seeing/hearing/experiencing the ad care?
Of course, it’s not that simple.
If you consider that fact you have to decide to serve an ad to 100 people that care and 20 people that don’t. If it’s only about people who care, then that ad is a terrible decision. Or is it?
That’s the headache every marketer has to face. The sooner we figure out what rate we will run with in regard to if they will care about we have to say, the better.
There’s no magic number. That is; not to the customer.
But there is a magic number for you; and it’s whatever number you choose and stick with.
Because the thing that hurts a brand the most is when the marketer can’t answer the question and stick with it. For every brand, that numbers might be different.
It’s about caring enough to decide on a number and caring enough to stick to it.
Stay Positive & Stick Carefully
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