Winning With The Non-Commodity

The race to be the fastest or the cheapest is a race to the bottom. When you win, you lose.

But that doesn’t mean fast and cheap isn’t important.

It’s more of a value-add than it is the key differentiator.

Which means you still need the differentiator.

The non-commodity element. The piece that others aren’t willing to invest in. The care for customization, perhaps. Something.

Stay Positive & See You At The Top

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.