For a business to succeed, it needs two types of personal-ness.
The first is personalization. How can you adapt your offering for those who come to you? What tweaks can you make for it to become unique? How do you differ guest interactions?
The second is personality. How can you bring the best, smartest most sincere energy to the customer? What can you do to alter your staff training so guests feel seen as human from everyone who serves them?
Stay Positive & It’s Business AND Personal
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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