If you’re telling a joke, it’s far more impactful if you work your way to the punchline than if you start with the punchline.
Same goes for selling a product; it’s far more impactful to lead a prospect to your product than it is to lead with your product.
Stay Positive & It Applies To All Communication, Really
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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