If you’re telling a joke, it’s far more impactful if you work your way to the punchline than if you start with the punchline.
Same goes for selling a product; it’s far more impactful to lead a prospect to your product than it is to lead with your product.
Stay Positive & It Applies To All Communication, Really
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Ebb & Flow - January 15, 2025
- All The Reasons Why - January 14, 2025
- Generosity Has Momentum - January 13, 2025
