If your brochures went away, your website shut down, your neon signs outside were tossed…
Would anyone know you still exist?
It’s possible to overestimate the lead-generating power of mediums that allow you to tout.
The more important action is to focus on giving a megaphone to those who you’ve worked with.
Increasingly, the number of of sales that are made, rooms booked, mobile apps purchased comes from one friend telling another about it, not because they saw your bus wrap.
Stay Positive & Amplify Amplify Amplify
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
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