“Leaders strike down the proposal” reads much different than “Leaders forgo signing the proposal” which reads much different than “Leaders opt for a different proposal.”
None of the above is wrong; they’re all stating the same thing.
But words matter when working to inspire change or behavior or emotion.
Are the ones you’re using igniting your audience to react the way you hope?
Stay Positive & Choose Intentionally
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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