“create loyalty beyond reason”
To elaborate, making your lovemark is to bring something forth that was not originally there. That “something” being committment; not an average level of commitment, but commitment that surpasses any predisposed beliefs or judgements.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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