Some of the best writing comes from challenging a cliché, turning it on its head, and getting original with something overused. Weird is original and original is often uncomfortable.
Think of this concept in terms of advertising, not just writing.
Epic ads are often about challenging stereotypes. Pantene for example. Or the famous Cherios ad, aired during the Superbowl.
If you want meaningful buzz, go creatively challenge status-quos, clichés, and stereotypes.
Spare some time this weekend to incorporate this tactic into your PR, your brand, your writing. See what happens.
Stay Positive & Don’t Take The Flack Personally
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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