A trick of the writing trade I’ve learned is to write unexpectedly.
That often means two things.
Write a lot of options, more than anyone would guess you would. Put more on paper, bring more to the table and win at the numbers game.
And then, cross out or toss everything that could have been expected.
If another person could write it … if another brand could post it … if another would anticipate it then get rid of it.
What’s left is the truth, the way you see it.
Turns out the way you see it, the real way, is often the way it resonates with others.
Stay Positive & Unexpected Writing Says “I See You”
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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