You’re not required to use the phone that you’re marketing.
You don’t need to be a leader of a group to provide advice to one.
You don’t need to do the activity to know how to connect with those who do the activity.
You don’t need to download the software to sell it.
It helps to, certainly, but it’s not necessary.
At least not if you read up on it, study it, interview others about it, and have more empathy than ever before around it.
We can understand a product or service by living vicariously, but we must live it one way or another.
To not do so forfeits trust and credibility, and ultimately makes the work less meaningful and require more effort.
Stay Positive & And Even If You Do It, Still Have Empathy
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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