Simply reading those words makes us feel good. Typing them, too.
We can sell all we want, but the real game changer for loyalty and good reviews and positive interactions is the immediate confirmation and reassurance of a choice made right.
It might be a newsletter about the product you just purchased, describing it in greater detail or it could be another customer saying “Nice dress!” to the lady carrying a new one out the door.
The more we can create an environment of assurance, the better the business and brand will be.
It does require smart thinking and hard work, though. Up for it?
Stay Positive & Thanks For Stopping By On This Blog, You Made The Right Choice
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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