It’s a good feeling to feel seen. It’s a good feeling to feel gotten and understood. It’s a good feeling to be cared for.
While writing someone’s name on a cup or bottle or name tag can make something personal, marketers and makers can do more.
More to make a person feel as if their name is written on it even when it’s not.
There’s a reason the expression “this has your name written all over it” exists.
It’s meaningful. Powerful.
And if we can get people to think it to themselves (“this has my name written all over it”), then we’ve done our jobs as marketers and creators of value.
Stay Positive & Is Their Name On It?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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