You Need Better Signage

Garth Beyer

Signage is tough work, but without it, there’s no chance of a business idea surviving.

Flat or protruding signs are important and many businesses choose the wrong one because they don’t think about the guest experience. Just because a flat sign makes a photo of a storefront look prettier, it’s fairly ineffective if people are never in a position to face it head on.

Another element that’s often left out, particularly because of cost, is lighting. If there are no street lamps directly near your sign, you need a light. This applies even if your business doesn’t operate after 4 p.m.

Signs work best when they work with other touch points that communicate the same thing. In short, there should be more people who know about whatever your sign indicates than the number of people who see it and are absorbing its information for the first time.

Keep these three sign tips in mind next time you evaluate your advertising efforts – be it with a large storefront sign or even a poster on the door.

Stay Positive & Send Better Signals

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Garth Beyer
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