Definitely seek out employees that have fantastic customer service qualities, but they also need to be capable of physically doing the job you need them to do.
Definitely use interest based targeting to hone in on the type of people that will resonate with your offering, but also include basic demographics to thin out your base.
Soft skills and hard skills. Interests and specifics.
You need them both.
Stay Positive & Zero In
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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