You Want Them To See

Garth Beyer

I hear from businesses all too often that they want their guests and customers and suppliers to see their effort, their quality control, their determination to make the best product or remarkable service.

They want them to see because anyone who has seen becomes a loyalist.

When you see the effort that a craftsman puts into a product for you, that product becomes more than a product in your eyes. Same goes for any service, too.

And yet…

They don’t shoot and share behind the scenes video. They don’t make it a recurring initiative to include potential guests within the process (whether as a spectator or hands-on participant). They don’t take and share photos of them doing the work.

This is really just a PSA.

If you want them to see, you have to show them.

Stay Positive & Show More And Show More Often

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Garth Beyer
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