It’s not as important to be the first to cross the line as it is to be one who crosses it.
Designing a goal, the end result you desire, the outcome you want to work for, is the easy part.
The tough part is in knowing how you’ll get there, what you’ll exclude, what pivots you’ll make.
It’s often not as glamorous as what it will be like when you meet your goal, but it’s vital to know how you’ll make it happen. In fact, it may be the biggest competitive advantage. While others tout they will be X, your showing how you’re becoming X.
The successful entrepreneurs know that the path they take to reach their goal must be by design. It’s not a straight shot.
Stay Positive & Stories Customers Tell Are Of The Journey, Not The Destination
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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