Allow me to take a burden off your shoulders.
Unless you’re pitching to angel investors at 6:00 a.m. and you’ve been told you only have a 30-second window to win their attention or you end up on some show like Shark Tank, you don’t need a 30-second story.
No elevator pitch. No trimmed down narrative of why you’re doing what you’re doing.
It’s not necessary.
If you want to do it for you, by all means, go for it. It’s a fun exercise, but I’d advise you go after interacting with people who want to hear the whole damn story.
Better to connect with those you can share your heart with and spend more than 30-seconds with.
Better to put yourself in situations when you can really sell your idea, not pray you’ve got a good hook.
Those who will listen to more than 30 seconds are the ones who will help you make the change you seek to make.
Bonus: The best action you can take before sharing you story? Asking about and listening to theirs.
Stay Positive & Let’s Talk
Photo credit
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