There’s a food brand that says their audience is anyone with a mouth.
That wide of a net is a marketer’s worst nightmare.
The reality, though, is that anyone with a mouth is their competition.
A broad set of competitors to push a brand to be the best it could be? That’s a marketer’s greatest challenge.
Your competition (also known as audience) has more marketing power than an endless budget can compete with. They can talk themselves up and their status by playing with a brand. (What’s up influencers?) They’ll be at the forefront of trends and social apps and flavors before you.
Competition is everywhere, and thus, inspiration is, too.
Stay Positive & Go On, Spit It Out
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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