Your Audience Or Your Competition

Garth Beyer

There’s a food brand that says their audience is anyone with a mouth.

That wide of a net is a marketer’s worst nightmare.

The reality, though, is that anyone with a mouth is their competition.

A broad set of competitors to push a brand to be the best it could be? That’s a marketer’s greatest challenge.

Your competition (also known as audience) has more marketing power than an endless budget can compete with. They can talk themselves up and their status by playing with a brand. (What’s up influencers?) They’ll be at the forefront of trends and social apps and flavors before you.

Competition is everywhere, and thus, inspiration is, too.

Stay Positive & Go On, Spit It Out

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Garth Beyer
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