People hate my answer to the brand voice question.
Traditional marketers in particular clutch their style guides like rosary beads.
“What is your brand voice and tone?”
It is the voice of the customer.
It is human.
It changes.
They want a perfectly manicured paragraph that never moves. A laminated spell. Something the intern can tape to a monitor and never think about again. That was useful once, mostly to make editing faster and keep agencies from fighting.
Now we live in a louder universe.
We can upload transcripts from sales calls, customer calls, product team debates, and tell Claude to answer in that voice. It stirs together how people really talk, what actually lands, what feels alive. Then you do the weird and sacred thing only a human can do.
You give it taste.
You give it context.
You decide what to keep.
Brand voice is a living choir. Your job is not to freeze it. Your job is to keep listening and keep tuning.
Stay Positive & Brand Voices Die Standing Still
- When Help Shows Up Wearing A Hall Monitor Badge - March 6, 2026
- The Weekly Reset Button You Forgot You Own - March 5, 2026
- Turning Your Brain Into A Power Tool (3 ?s) - March 4, 2026
