Talking about your competition puts them top of mind for those you’re talking to.
You can’t talk about their weak spots without it sounding like you’re degrading them.
You can’t talk about their strong suits without making it sound like they’re better than you.
Face value, it may seem like copying something new a competitor does prevents them from having an advantage, but really it is a way that keeps the average, average.
You know what works and doesn’t work for your brand, so there’s no need to bring any of your competitors into the discussion of progress.
Do more of what does and less of what doesn’t.
That’s how you compete.
Stay Positive & You Do You (Well)
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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